What makes Ruckus a channel only company?

The Ruckus Room recently sat down with Christopher Mendoza, our Senior Director of EMEA Marketing. We discussed a wide range of topics including our robust relationship with partners, how we are redefining connectivity and our extensive vertical expertise.


Serving Our Partners

“Ruckus serves its partners and not the other way around,” Mendoza explains. “Vendors and partners need to work together in a technology ecosystem, innovating with suppliers, not competing for projects and contracts. Key to this is letting partners compete on value, not price.”

As such, says Mendoza, is critical that Ruckus’ technology remains well ahead of the pack.

“[This is why] Ruckus has spent the last 15 years developing and delivering on a collection of patented and proprietary radio frequency and software related technologies. We enable scalable, cost-effective, high-performance Wi-Fi and switching,” he states. “We are also planning for the innovations of tomorrow, with IoT technologies, private LTE for long-term connectivity needs and Wi-Fi 6 (802.11ax) access points (APs).”

Redefining Connectivity

Ruckus, says Mendoza, continues its successful track record of redefining connectivity.

“Innovation is the key to tackling the great technology challenges facing us today. Vendors supply the innovation, but the partners deliver the solutions that will revolutionize the world,” he explains.

“Ruckus Networks is redefining connectivity with secure wired and wireless access networks. [This enables] companies to place a premium on great end-user experiences [and delivers for] organizations that want simpler IT and at a lower cost per connection.”

Mendoza also emphasizes that Ruckus is not just a “channel first” company, but rather, a “channel only” company.

“With 8,000 partners worldwide, Ruckus empowers the channel with best-in-class technology that helps them win the deal. Our partner program offers greater profitability and a go-to market engagement model which [provides] partners [with] unique insight enablement and demand generation,” he adds.

Vertical Expertise

Vertical expertise, says Mendoza, is another important key to partner success.

“We’re number one in hospitality and we’re also the market leader in service provider Wi-Fi,” he tells The Ruckus Room.

“This approach allows partners to differentiate and up level the conversation to deliver real value-add, and keep pace with, and meet demand. ”

A specialized approach like Ruckus’ hospitality program, notes Mendoza, enables partners to draw from global and regional experts, along with a dedicated product management group that creates bespoke solutions.

“The channel must thrive, not just survive in a world where technology is at the core,” he emphasizes.

Indeed, this is one of the reasons that Ruckus recently introduced a new partner program with two tiers to better reward and recognize top-performing partners.

“This simpler classification combined with more resources in the field means that a partner can have a more meaningful experience with Ruckus and a simplified path to success,” Mendoza concludes.

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