For the second year in a row, CRN®, a brand of The Channel Company, has awarded Ruckus Networks a 5-Star rating in its annual Partner Program Guide. The CRN guide identifies the most robust and successful partner programs in the channel provided by the top technology suppliers for IT products and services.
The 5-Star rating recognizes a top subset of companies that offer solution providers the best partnering elements in their channel programs. To determine the 2019 5-Star ratings, The Channel Company’s research team assessed each supplier’s partner program based on investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, as well as sales support and communication.
“At Ruckus Networks, we’re not just ‘partner-friendly.’ Our go-to-market strategy is uniquely focused on partner relationships—it’s in our DNA,” says Raelyn Kritzer, Channel Chief, Vice President of Worldwide Channels. “When we say that our success depends on partner success, we mean it. And to enable partner success, we’ve created a holistic partner program that makes working with Ruckus simply better business.”
As Kritzer emphasizes, Ruckus provides extensive resources, training, incentives and engagement to ensure a trusted and mutually profitable relationship. All partners have access to the exclusive Ruckus Partner Portal which provides a wealth of resources and information to enable, inform and support their ability to successfully sell Ruckus solutions.
“For companies that want to market, sell and deliver Ruckus wired and/or wireless products and services, we have two partnership tiers – select and elite – each with distinct enablement and paths to profitability,” Kritzer explains. “In addition, our specializations recognize skills and expertise in specific areas and provide an opportunity to earn incremental benefits.”
These partner specializations, says Kritzer, recognize and reward partners with targeted expertise in selling and/or supporting Ruckus solutions. Currently, available specializations include Cloud Wi-Fi and Support.
It should be noted that CRN recently named industry-veteran Kritzer to its prestigious list of 2019 Channel Chiefs. The top IT channel leaders included on this list continually strive to drive growth and revenue in their organization with their channel partners. Kritzer is a recognized channel leader with expertise in building partner programs, onboarding, and enablement and developing multi-touch marketing campaigns that drive revenue to and through the channel.
Kritzer has also played a major role in developing Ruckus’ Ready Partner Program and Ruckus’ Cloud-Ready Specialization Program for Channel Partners. In addition, Kritzer has helped launch an integrated wired and wireless program and developed specializations that recognize the unique verticals and expertise of Ruckus’ partnerships. These include Cloud programs, support for new delivery offerings and finance programs designed to empower MSPs.
Wondering if Ruckus Ready Partner Program is right for you? You can watch this brief video here and apply here.